REDnote Features

Discover all the powerful features that make REDnote unique

Content Creation

1

Create New Post

Tap the "+" button in the center of the bottom navigation bar

Create post button
2

Choose Content Type

Select photos, videos, or create a text-based post

Content type selection
3

Edit and Enhance

Add filters, text, music, and edit your content

Content editing
4

Publish

Add title, description, tags, and share your content

Publishing process

Content Discovery

Smart Recommendations

Personalized content based on your interests and interactions

  • AI-powered content curation
  • Interest-based recommendations
  • Trending content highlights

Advanced Search

Find exactly what you're looking for with powerful search options

  • Keyword search
  • Filter by category
  • Location-based search

Topic Tags

Explore content through organized topic categories

  • Trending hashtags
  • Category exploration
  • Community topics

Social Interactions

Like

Show appreciation for content you enjoy

Comment

Engage in discussions and share your thoughts

Save

Bookmark content to view later

Direct Message

Connect privately with other users

Shopping Features

RED Mall

Shop directly from trusted brands and creators

  • Verified authentic products
  • Direct brand partnerships
  • Exclusive deals and offers
  • Secure payment system
Shopping interface

Video Features

A comprehensive comparison between TikTok and REDnote

Similarities

  • Content is King Both platforms are centered around user-generated content (UGC), encouraging users to create and share.
  • Algorithm-Driven Both rely on powerful algorithms to recommend personalized content to users, increasing user engagement.
  • Social Features Both have social features allowing users to follow, like, comment, share, and interact with other users.
  • E-commerce Potential Both possess strong e-commerce potential, facilitating product sales through content marketing, live streaming commerce, etc.
  • Trendsetters Both can drive trends, whether in music, dance, fashion, or lifestyle, which can spread rapidly on these platforms.

Differences

Feature TikTok REDnote
Content Format Primarily short videos, with some images and live streams. Emphasizes visual impact and entertainment. Primarily image and text-based notes, with some short videos and live streams. Focuses more on lifestyle sharing and consumption experiences.
User Base Global users, with a broader age range, leaning younger. Primarily young Chinese women interested in fashion, beauty, and lifestyle topics.
Content Themes Entertainment, humor, talent showcases, challenges, music, dance, etc. Fashion, beauty, skincare, travel, food, home decor, parenting, shopping experiences, etc.
Community Atmosphere More geared towards entertainment and mass appeal, emphasizing rapid dissemination and viral marketing. More focused on lifestyle sharing and experience exchange, emphasizing authenticity and word-of-mouth marketing.
Business Model Primarily relies on advertising, live streaming commerce, and e-commerce commissions. Primarily relies on advertising, brand collaborations, and directing traffic to e-commerce platforms.
Content Discovery Relies on algorithmic recommendations; users discover content through the "For You" page. In addition to algorithmic recommendations, users can discover content through search, hashtags, and following.
Monetization Live commerce, in-feed ads, influencer marketing, branded challenges, etc. Brand partnerships, content integration, community group buying, e-commerce traffic generation, offline events, etc.
Content Depth Content is relatively fragmented, focusing on immediacy and entertainment. Content tends to be more in-depth; users are more likely to seek practical information and shared experiences.
User Scenarios Primarily used for entertainment and leisure during fragmented time. Primarily used for obtaining information, learning from experiences, discovering new products, and making purchasing decisions.